5月3日，沁园携手天猫联合主办的第二届守护母亲河活动在上海母亲河黄浦江边成功举行。此次活动主题是“跑向纯净未来”，旨在通过开展“跑步捐公里数”的无门槛公益活动，呼吁人们关注水污染，共同守护母亲河。现场，沁园、天猫和公益组织“河流守望者”的领导们、沁园品牌形象代言人吴尊，以及众多消费者共同出席了此次活动，另有42万观众在线观看直播，一同见证活动的启动。
(联合利华生活健康要素首席运营官潘诗阳先生（左一）、公益组织“河流守望者”发展中心秘书长刘盛先生（左二）、沁园代言人吴尊（右二）及天猫代表子云（右一）共同开启了2019年沁园守护母亲河行动)
关注水污染，迈向守护行动2.0
一个城市的母亲河蕴藏着这个城市的人文故事和文化精华。但随着城市化和工业化发展,母亲河的水污染日趋严重。《2017中国生态环境状况公报》显示，全国地表水总体轻度污染，其中黄河、淮河、松花江、辽河等水系轻度污染，海河流域为中度污染。全国5100个地下水监测点中，66.6%水质较差和极差。据世界卫生组织调查，人类80%的疾病与水质不良有关。
为助力健康饮水，守护母亲河，2018年，沁园携手天猫举行“母亲河棒冰展”，用 “棒冰”形式直观展示出污染物，来唤起大家对水污染的重视。今年，沁园再度联合天猫发起了无门槛的公益活动来清理母亲河。从呼吁关注水污染到付诸行动去改善，标志着该活动迈向了“守护母亲河2.0”时代。此次活动依托运动平台Keep发起公益跑，以“跑步捐公里数”的形式来助力母亲河的守护。当一座城市参与累计跑步总里程数达到5万公里时，沁园与天猫将联合“河流守望者”公益组织清理这座城市母亲河。
截至活动当天，此次活动共吸引了81万人参与，跑步总里程数达988万公里。在大家的共同努力下，最终成功开启了 31个城市母亲河的守护。
(此次活动共吸引了81万人，共同助力沁园守护母亲河行动)
用不同方式“守护”同一个目标
活动当天，沁园代言人吴尊以阳光活力的身姿，跑步进入活动现场，分享自己的健康理念与环保行动。同时，吴尊为现场观众展示了一幅油画作品——由Keep用户公益跑的足迹拼成的中国地图，并且当场“点亮”了一个新的城市——兰州，中华民族母亲河黄河上游重要城市，标志着第31个城市的守护母亲河行动即将启动。此外，吴尊还宣布这幅作品将上线阿里拍卖平台，所得款项将捐献给母亲河保护公益组织。
(沁园品牌形象代言人吴尊持笔“点亮”第31个守护母亲河的城市)
同时，公益组织“河流守望者”发展中心秘书长刘盛先生也在现场为大家介绍了不同流域水质和河流垃圾等情况，号召大家参与到河流保护中来，用实际行动来守护母亲河。
艺术家赵小黎也出席了活动，现场揭晓了她为此次活动特别创作的油画《跑向纯净未来》，用艺术的方式表达对母亲河的美好憧憬。
(艺术家赵小黎分享油画作品《跑向纯净未来》的创作历程以及对美好母亲河的憧憬)
致力饮水健康，开启“纯净未来”
5月4日-5月20日，沁园将联合阿里公益和“河流守望者”，陆续对上海、广州、岳阳、兰州等31个城市的母亲河进行清洁，切切实实守护母亲河，助力健康饮水环境。
作为守护母亲河行动的发起者，沁园始终关注中国家庭的饮水健康，致力改善中国家庭的饮用水环境。对此，联合利华生活健康要素中国首席消费者体验官丁莉玲女士现场表示：“沁园的品牌使命就是让每个孩子都获得纯净健康，让每个家庭对未来都更有信心”。
未来，沁园将持续推动守护母亲河行动，致力健康饮水环境，并通过不懈努力，为消费者打造好水好生活，开启纯净未来。
Truliva joins hands with Tmall to protect mother rivers and jointly open the "Pure Future"
——The Second Protect Mother River Charity Action was successfully held
On May 3, the Second Protect Mother River Charity Action was successfully held along Shanghai's mother river, Huangpu River, which was jointly hosted by Truliva and Tmall. The theme of this activity is "Running to the Pure Future", which aims to call on people to pay attention to water pollution and jointly protect the mother rivers by launching a “no threshold” public welfare activity，running to donate mileage. At the scene, leaders of Truliva, Tmall and the public welfare organization "River Watcher", the spokesperson of Truliva, Wu Zun, numerous consumers attended the event, as well as 420,000 viewers watched the live broadcast online to witness the launch of activity.
(Pan Shiyang, COO of Life essential,Unilever China (first from left); Liu sheng, secretary general of the Development Center of River Watcher, a public welfare organization(second from left); Wu Zun, spokesperson of Truliva (second from right); and Zi Yun (first from right), representative of Tmall, jointly launched Truliva 's Protect Mother River Charity Action in 2019)
Concern about water pollution，step into Mother River Protection 2.0
A mother river of a city contains the cultural story and cultural essence of the city. However, with the development of urbanization and industrialization, the water pollution of mother rivers is becoming more and more serious. According to the State of China's Ecological Environment Bulletin 2017, the surface water in China is generally slightly polluted, while, the Yellow River, Huai River, Songhua River and Liao River, and the Hai River Basin are moderately polluted. Of the 5100 groundwater monitoring sites in China, 66.6% have poor and extremely poor water quality. According to the World Health Organization, 80% of human diseases are related to poor water quality.
In order to help improve the quality of drinking water and protect the mother rivers, Truliva held the "Mother River Ice Bar Exhibition" with Tmall in 2018. It visually displayed the pollutants in the "ice bar" to arouse people's attention to water pollution. This year, Truliva once again joined hands with Tmall to launch the “no threshold” public welfare activity to protect mother rivers. From calling attention to water pollution to taking action to improve it, it marks a step towards the era of "Protect Mother River 2.0". 2019, Truliva held the Protect Mother River Charity Action in the form of "running to donate mileage" on the sports platform “Keep”. When total running mileage reaches 50,000 kilometers in a city, Truliva and Tmall together with the public welfare organization "River Watcher" will clean its mother river.
Up to the day of the event, it attracted 810,000 ppl, with a total mileage of 9.88 million kilometers, and we finally succeeded in opening the Protect Mother river Charity Action in 31 cities with the joint efforts of all participants.
(The event attracted a total of 810,000 Keepers to protect Mother Rivers)
“Protect” the same purpose in different ways
On that day, Wu Zun, the spokesman of Truliva, entered the activity site to share his health living concept and environmental protection action with an energetic posture. Wu Zun showed the audience an oil painting made from the footprints of Keep users' charity run, and then "lit up" a new city, lanzhou, an important city in the upper reaches of the Yellow River, the mother river of the Chinese nation. It stands the upcoming launch of the 31st city's mother river protection. Wu Zun also announced that the painting will be auctioned on the Alibaba auction platform, and the proceeds will be donated to the mother river protection charity organization.
(The spokesman of Truliva, Wu Zun was “lighting up” the 31st city on site)
At the same time, Mr. Liu Sheng, Secretary-General of the Rivers Watcher Development Center, introduced the water quality and rubbish of different river basins on the spot, and called on people to participate in river protection and take practical actions to protect mother rivers.
In addition, there was another special participant, artist Zhao Xiaoli. She unveiled her oil painting "Running to The Pure Future", which is specially created for this activity, to express her wonderful vision for the mother river in an artistic way.
(Artist Zhao Xiaoli shared her oil painting "Running to the Pure Future" and her wonderful vision for mother rivers)
Strive for the healthy drinking water, open the” Pure Future”
From May 4 to May 20, Truliva will unite with Ali Public Welfare and River Watcher to clean the mother rivers in 31 cities, such as Shanghai, Guangzhou, Yueyang and Lanzhou, so as to protect the rivers and help the healthy drinking water environment.
As the initiator of the mother river protection action, Truliva always pays attention to the drinking water health and strives to improve the drinking water environment. In response, Ding Liling, Chief Consumer Experience Officer of Life essential in Unilever China, said: " Truliva 's brand mission is to bring purity to every kid and family, and build their confidence to a healthy future."
In the future, Truliva will continue to promote the mother river protection action, devote itself to healthy drinking water environment, and through unremitting efforts, build good life by good water, and open a clean future for all.